Mehedi Hasan Shuvo Id:
It will demonstrate that a locally owned institution can provide efficient, friendly and Modern full- service banking on a profitable basis. Besides, the objective of the study is to have a clear knowledge about the service delivery status of private commercial Bank and different types of service they provide to the customer.
In these report different types of assessment tools is discussed that bank used for the assessment of their staff. Different type of promotional techniques that bank use for the promotion of their product promotion also is discussed basis on qualitative and quantitative strategy.
Based on their promotional activities some recommendations will also suggest that will helpful to increase the product selling and quality of customer service.
After discussing the whole topic a general recommendation has also done on the basis of some problem that identified in the report.
After conducting the survey research it can be said customer are more or less satisfied with the bank performance but many customer complaint about over charging price strategy of the Bank.
Most of the customer are satisfied of their modernized an excellent idea of their customer service quality. It is providing maximum services to the customer then other Bank.
Entering as a new bank in private banking scenario of Bangladesh, BRAC Bank is constantly try to cross the obstacles regarding typical business oriented ideas and come up with innovative curtailed to its Consumers need to harvest maximum benefit for them.
BRAC Bank Limited is a third generation bank inaugurated on 4 July with a mission of providing best banking service in the country to enhance economic activity.
Specific Objective The objectives of this report are the followings: Introduce with the Bank service quality assessment tools. Techniques to win a strong customer base. Both primary and secondary data sources were used to prepare this report. The nature of this report is descriptive with some survey or using sampling method.
Most of the necessary information has been collected by random sample. Data collection Both the primary and secondary forms of data are used to make the report more rich and informative. The details of these sources are gives below Primary Sources Most of the information was acquired by questionnaire.
Observation and work experience with different divisional in-charges and suggestions of many executives of the bank. Various books, articles, compilations etc. Websites of the Bank. Instruction circular of Head Office, brochures of different banks, newspapers and magazines regarding banking issues, seminar papers and so on.
Data analysis procedures The report is based on information and it is also a descriptive research. After collecting all the relevant data, analysis has been done with the help of arithmetic and statistical operations.
Software such as Microsoft Excel was used to calculate the data and present the results in graph. Based on all the possible results that have been found from the analysis I have tried to identify the reason behind the problem and draw the solution of the problem by formulating the conclusion and preparing the report.
A fully operational Commercial Bank, BRAC Bank focuses on pursuing unexplored market niches in the Small and Medium Enterprise Business, which hitherto has remained largely untapped within the country.
In the last six years of operation, the Bank has disbursed over BDT 10, core in loans to nearly 2,00,0, small and medium entrepreneurs.
The management of the Bank believes that this sector of the economy can contribute the most to the rapid generation of employment in Bangladesh.
Development and poverty alleviation on a Country wide basis needs mass production, mass consumption and mass financing. BRAC Bank goal is to provide mass financing to enable mass production and mass consumption, and thereby contribute to the development of Bangladesh.
BRAC BRAC, a national, private organization, started as an almost entirely donor funded, small-scale relief and rehabilitation project initiated by Fazle Hasan Abed to help the country overcome the devastation and trauma of the Liberation War and focused on resettling refugees returning from India.
Today, BRAC has emerged as an independent, virtually self-financed paradigm in sustainable human development. Using certain channels and overseas representatives, IFC it helps local financial institutions find profitable ways to target small and medium sized companies.dimensions of BRAC bank that will have the impact on customer satisfaction.
Questionnaires were used to collect data from 40 respondents by using random Sampling method. III ABSTRACT The purpose of this paper is to evaluate the customer satisfaction of the banks sector in Libya, based on customer perception regarding service quality.
American International University-Bangladesh (AIUB) Thesis Report On Customer Satisfaction of BRAC Bank internet Banking A Thesis Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration.
Oct 14, · Customer satisfaction lead to increase in opportunities for cross-selling, comprehensive and up to date service knowledge and sales techniques among employee, combined with . Business Development Officer, Customer experience,Retail Banking Division, BRAC Bank Ltd.
leslutinsduphoenix.com whole report so carefully and for giving me valuable advices and suggestions to complete the whole thing in a right manner. Therefore, we accept the Null Hypothesis and can conclude that Customer Satisfaction on Restructuring Retail Banking Business Model (RRBBM) of BRAC Bank Ltd is not satisfactory.
FINDINGS: BRAC Bank Ltd is an organization which is operating their business successfully in the banking sector since