The company's secrecy and Ive's modesty mean he has never given an in-depth interview—until now. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.
How did you first become interested in design? Design Museum I remember always being interested in made objects. The fact they had been designed was not obvious or even interesting to me initially. As a kid, I remember taking apart whatever I could get my hands on.
Don’t have time to read the New Yorker‘s almost 17,word profile on Jony Ive? Here’s the CliffsNotes version. Over the long weekend, the New Yorker published an epic profile of Jonathan. Many years ago I wrote about the Oneness Movement, with a particular focus on the so-called "Oneness Blessings" (originally called deeksha or diksha blessings). Here is an important update to that article, 8 years later. What is the dark side of this movement that claims to be for the enlightenment of humanity? Jonathan Ive is Apple’s Chief Design Officer, reporting to CEO Tim Cook. Jony is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Park and Apple’s retail stores, as well as .
Later, this developed into more of an interest in how they were made, how they worked, their form and material. Jonathan Ive When did you decide to pursue design as a career and how did you go about it?
Design Museum By the age of thirteen or fourteen I was pretty certain that I wanted to draw and make stuff. After visiting a few design consultancies I eventually decided that product design would be a pretty good foundation as it seemed Jonathan ive most general.
I studied art and design at school and Jonathan ive on to Newcastle Polytechnic. I figured out some basic stuff — that form and colour defines your perception of the nature of an object, whether or not it is intended to. Jonathan Ive After graduating, you joined the design consultancy Tangerine.
In retrospect, how useful was your experience there? Importantly, I worked out what I was good at and what I was bad at. It became pretty clear what I wanted to do.
I was really only interested in design.
I was neither interested, nor good at building a business. Jonathan Ive Why did you decide to join Apple? Design Museum I went through college having a real problem with computers. I was convinced that I was technically inept, which was frustrating as I wanted to use computers to help me with various aspects of my design.
Right at the end of my time at college I discovered the Mac. I remember being astounded at just how much better it was than anything else I had tried to use. I was struck by the care taken with the whole user experience.
I had a sense of connection via the object with the designers. I started to learn more about the company, how it had been founded, its values and its structure. The more I learnt about this cheeky, almost rebellious company the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry.
Apple did a search to find a new design consultant and decided to work with me. I still remember Apple describing this fantastic opportunity and being so nervous that I would mess it all up. While I had never thought that I could work successfully as part of a corporation — always assuming that I would work independently — at the end of a big programme of work for Apple, I decided to accept a full-time position there and to move to California.
Jonathan Ive You have described the experience of your first few years at Apple as frustrating. Design Museum One of my reasons for joining Apple had been a frustration associated with consulting. Working externally made it difficult to have a profound impact on product plans and to truly innovate.
By the time you had accepted a commission, so many of the critical decisions had already been made. Increasingly I had also come to believe that to do something fundamentally new requires dramatic change from many parts of an organisation.
When I joined Apple the company was in decline. It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that had never shared its goals.
While as a designer I was certainly closer to where the decisions were being made, but I was only marginally more effective or influential than I had been as a consultant.Apple's chief designer Jonathan Ive has hit back at the "utterly bizarre" criticisms of the controversial Apple Park, and is returning to managing the brand's product design teams.
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In recent months, Sir Jonathan Ive, the forty-seven-year-old senior vice-president of design at Apple—who used to play rugby in secondary school, and still has a bench-pressing bulk that he.
Jonathan Ive attends the front row for the Burberry Prorsum show on day 4 of London Fashion Week Spring/Summer on September 17, in London. Jonathan Ive, in full Sir Jonathan Paul Ive, byname Jony Ive, (born February , London, England), British industrial designer and Apple Inc.
executive who was responsible for making design as integral to the appeal of a personal computer as its power and speed. Ive studied art and design at. Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.