Commencing inwithin fifteen years, AirAsia managed to expand its operations into another ten countries.
The Lewin-Schein change model was applied as the theoretical framework to identify and analyze the strengths and weaknesses of Nationwide Express as well as the threats and opportunities of the company.
A short interview was done to complete this paper.
To compete effectively, firms must constantly improve their performance by reducing costs, enhancing quality, and differentiating their products and services April Chang and Tung Chun Huang, The effort to develop linkages between business and personnel management in firms is not a new one.
In fact, the whole issue of human resource management was raised at the beginning of the s in terms of the need to look 1 at the traditional personnel issues, such as selection, training, compensation, etc.
The term strategy has been defined in a variety ways. Strategic management is the set of managerial decision and action that determines the long-term performance of the organization.
It includes environmental scanning both external and internal, strategy formulation strategic or long range planning, strategy implementation, and evaluation and control. Based on the theoretical framework of LewinScheinhe, the strategic management process consists of three basic elements: In order to complete this study, we have decided to apply this model towards Nationwide Express Courier Services Berhad.
Couriers are distinguished from ordinary mail services by features such as speed, security, tracking, signature, specialization and individualization of express services, and swift delivery times, which are optional for most everyday mail services.
As a premium service, couriers are usually more expensive than usual mail services, and their use is typically restricted to packages where one or more of these features are considered important enough to warrant the cost.
Different courier services operate on all scales, from within specific towns or cities, to regional, national and global services.
Courier services in Malaysia are relatively young. FEDEX came in In a local outfit GD Express began operating. Number of Courier Licenses 5.INTERNAL FACTOR EVALUATION (IFE) MATRIX. IFE (Internal Factor Evaluation) matrix is one of the best strategic tools for internal audit of the company.
IFE is use for internal audit of functional area of business such as finance, marketing, IT, operations, accounts and others depend upon the nature of business and its leslutinsduphoenix.com://leslutinsduphoenix.com Search the history of over billion web pages on the leslutinsduphoenix.com://leslutinsduphoenix.com 06 Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline.
there are 3 main airlines which are Malaysian Airline (MAS), AirAsia, and Firefly. Competitive Profile Matrix (CPM) 4. External Factor Evaluation (EFE) Matix leslutinsduphoenix.com://leslutinsduphoenix.com Bench marking against strong players Table 3 - SWOT Matrix Analysis for AirAsia Berhad Internal factor evaluation model (IFEMThe internal Factor Evaluation Matrix appended above (table 4 below) is self explanatory and gives a comprehensive view of the leslutinsduphoenix.com://leslutinsduphoenix.com The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions.
It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing. Techniques that could be used in gathering the required information are External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix and Competitive Profile Matrix (CPM).
i) External Factor Evaluation (EFE) Matrix Some of the external factors that should leslutinsduphoenix.com